IN THE SUMMERTIME...

British summertime, rich with sunshine (sometimes), showers, slip ‘n’ slides and perfect steaks.

An in-the-moment, affectionate and intimate perspective with a playful edge. Like Martin Parr had one-too-many shandies.

Vivid in colour, character and cinematic credentials but never too perfect so there’s still that off-the-cuff family video element that brings the charm and the ‘expect the unexpected’ element, like suddenly seeing a kid with a bag of frozen peas on his head in what you thought was just a regular supermarket commercial.

Assembled in a modular structure that means we can be reactive as summer evolves… like tweaking our storyline for Wimbledon or responding to the inevitable unprecedented heatwave or record breaking rain (delete as applicable) that hits the headlines in July.

Packing the scripts with human insights and art direction details to bring heartfelt emotion and personalization into the mix. This makes it feel like we haven’t just put any old summer tropes on screen. But this summer. Our summer.