THE DRIVERS

The identity of the driver is a choice that must be made with care and precision. Who represents the AMG is almost as important as the vehicle itself.

Our drivers are those for whom experience is their lifeblood. They live to feel, to test and hone their senses. That is why they find themselves behind the wheel of an AMG.

They disregard conventional boundaries. They listen to Philip Glass, Kendrick and John Coltrane. They thrive in the greatest cities and seek inspiration on adventures to windswept, wild beaches. They like sushi, silk and the feeling of the sun on their skin. They dislike fast food and flat pack furniture. They hold art and engineering in equal esteem. They are ambitious, avant-garde and forever in search of excellence.

We should not be afraid of emotion in their performance. They don’t take the drive for granted, it is a thrill they savour with joy and focus, these feelings seen in the glint in their widened eyes or their subtle smile.

I see them dressed in understated yet directional designs. They know and acquire the latest collections from Bottega Veneta, The Row and Celine.